Simple Booking

Amadeus is a global travel technology company providing solutions for airlines, hotels, travel agencies, and airports. Founded in 1987 and headquartered in Madrid, Amadeus is one of the world's largest GDS platforms, processing millions of travel transactions daily. The company offers comprehensive technology solutions for the entire travel ecosystem including distribution, booking, revenue management, and operations.

AxisRooms is a cloud-based hospitality technology platform serving hotels and vacation rentals across India and APAC markets. Its suite includes a Channel Manager for real-time OTA distribution, a Booking Engine for direct website reservations, and a Revenue Management System with dynamic pricing and demand forecasting. The platform connects with 50+ OTAs including Airbnb, Booking.com, Agoda, Expedia, MakeMyTrip, and Goibibo, and integrates with leading PMS providers. Trusted by over 25,000 properties, AxisRooms automates rate and inventory synchronization across channels to eliminate overbookings and maximize revenue.

BookandLink is a cloud hospitality software company founded in 2014 in Bali, Indonesia by three former villa operators. The platform serves 10,000+ properties across Southeast Asia, primarily in Indonesia and Thailand, with a comprehensive suite including ChannelKu (channel manager with 200+ partner connections), BookingKu (booking engine), HotelKu (PMS/front office), PayKu (payment gateway), ReviewKu (review management), StoreKu (POS), triplaBot (AI chatbot), and WebKu (website builder). In September 2023, BookandLink was acquired by Tripla Co., Ltd. (Tokyo Stock Exchange: 5136) and the Development Bank of Japan for $6.8M, becoming a wholly-owned Tripla subsidiary in 2024. The company's unique "ServiceKu" offering provides a virtual e-commerce team that handles OTA registration and pricing for properties, making it the only Indonesian-built channel manager in the market with affordable pricing and local WhatsApp/email support.

Booking Expert is an Italian hospitality technology suite developed by Zucchetti Hospitality S.r.l., part of the Zucchetti Group (€1.26B turnover, 8,000+ employees). Founded in 2006, the platform serves 2,000+ hotel clients across Italy with a comprehensive all-in-one suite for hotel distribution and direct booking management. The modular platform includes: BeGain (Booking Engine for driving direct reservations), BeSync (Channel Manager connecting 300+ B2B/B2C/GDS channels), BeDirect (Guest Reservation Manager transforming all requests into direct bookings), BeChain (Booking Engine for hotel chains), BeGlobal (GDS distribution), BeScan (rate competitor monitoring), BeSpread (meta manager), BeShop (e-commerce & vouchers), BeBack (recovery strategy tool), and BeSmart (price check widget). The platform integrates with 50+ PMS systems and 14+ RMS partners including IDeaS, Lybra, and RateBoard. Booking Expert connects to all major OTAs including Booking.com, Expedia, and Airbnb, and is a key part of the Zucchetti hospitality ecosystem alongside sibling brands Vertical Booking and Simple Booking.