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AJL

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Boutique consultancy for the short-term rental industry, advising on strategy, operations, and M&A.

5
10 reviews
Consulting
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About AJL

AJL Atelier is a boutique consultancy for the short-term rental industry. It advises property managers, technology providers, and institutional investors on strategy, operations, and M&A. Founded in 2018 and based in Cham, Switzerland, the firm helps clients optimize their businesses, enter new markets, and navigate acquisitions. AJL also publishes an annual STR industry landscape mapping over 450 technology providers.

What sets this company apart

Deep STR industry specialization with hands-on operational consulting, M&A advisory, and an annual STR landscape mapping 450+ technology providers.

Markets & Coverage

Operating across 27 countries

Markets & Coverage

(27)
SpainPortugalFranceItalyGreeceCroatiaUnited KingdomGermanyAustriaSwitzerlandNetherlandsBelgiumIrelandUnited StatesCanadaMexicoAustraliaNew ZealandCzech RepublicPolandHungaryRomaniaNorwaySwedenDenmarkFinlandIceland

Supported Languages

EnglishPrimary

Service Characteristics

Main Features

  • Market entry strategy
  • Scaling & growth strategy
  • Acquisition target sourcing
  • Exit strategy & portfolio sale
  • STR yield & market analysis

Integrations & Partnerships

9 integrations and partnerships across 6 categories

Pricing Plans

Pricing information based on publicly available data. Contact vendor for exact quotes.

Custom

Contact usproject-based
  • Strategic consulting
  • M&A advisory
  • Market research
  • Operational optimization
  • Matchmaking & partnerships
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Reviews

10 reviews from verified users

5

10 reviews

100%

Would recommend

Showing 6 of 10 reviews

L

Leslie Sionner

May 2026
Manually Added
5

The three days that Simon and his team at AJL spent with us were transformational.

The three days that Simon and his team at AJL spent with us were transformational. They took a deep dive into every aspect of our company and offered precisely relevant advice and counsel on how we should address our most pertinent and pressing challenges and opportunities. Resulting from the time we spent with Simon we have made a number of fundamental decisions for our company. Simon is able to contribute a lifetime of experience, a broad base of connections and a keen understanding of where the industry is today and where it is going. As we are involved in such a rapidly evolving industry, it is vitally important to have access to a resource as relevant and timely as Simon and AJL.

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Alex Kotushin

May 2026
Manually Added
5

AJL Atelier demonstrated extensive knowledge of short-term rental operations.

We engaged AJL Atelier to analyze the company's operations and help with our growth strategy. We received an extensive overview of our business with all our weak and strong sides adequately pointed from expert perspective. That helped us to choose the right path of business development and to address problematic aspects. Simon Lehmann demonstrated extensive knowledge of short-term rental operations and of the whole industry. We will continue consulting on a regular basis just to make sure we go in the right direction.

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Ben Smith

May 2026
Manually Added
5

Firm & honest, that's exactly what we wanted.

As a small tech startup in the vacation rental industry it can feel like you are a small fish swimming in a very big ocean. We decided to bring Simon in as we needed to consolidate our ideas, business strategy and get great insights into the VR marketplace/industry. The deep dive session and ongoing contact with Simon has been invaluable to us. His passion to help and see entrepreneurs succeed was inspiring; he draws on an impressive professional business career & network of contacts. His approach is nonetheless firm & honest, and that's exactly what we wanted. My one regret? Not having got involved with Simon sooner. Highly recommended. Thank you.

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C

Christophe Salmon

May 2026
Manually Added
5

Simon and AJL team as a real partner that will give you all their knowledge.

During the 2 days deep-dive with Simon we had the occasion to go over our business 360º, digging into details in any of the key aspects of our startup. It has been the occasion for us to validate, question and challenge many aspects of our business that helped us to go to the market in a much stronger way. You can consider Simon and AJL team as a real partner that will give you all their knowledge and experience of so many years in the industry and a general vision all over the STR value chain. Their incredible portfolio of contacts is also a real chance to introduce you to other players from the industry to collaborate with. Can't recommend them enough!

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S

Steve Lefkovits

May 2026
Manually Added
5

AJL's keynote for the Flexible Rentals Investment Conference was a masterpiece

Few people could frame the global business case for flexible rentals like Simon Lehmann, and none with his experience and credibility. And great presentation style. His keynote for the Flexible Rentals Investment Conference was a masterpiece of historical context, current data, up-to-the-minute deal information and strategies and partners for success. Our multifamily industry audience love him and eagerly sought him out afterward for more information. Very highly recommended.

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Lydia Kamicar

May 2026
Manually Added
5

Simon was an exceptional moderator of the event

In his role as facilitator of the 2022 VRMA Executive Summit, Simon Lehmann brought a high level of industry knowledge and professionalism to this growing event geared towards leaders at their companies. Simon spent quality time with VRMA during the planning to build an impactful agenda featuring interviews with a variety of perspectives and the most relevant topics to this audience. Simon's ability to connect with the audience was clear, tying themes back together and weaving the narrative of resilience and preparedness throughout.

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FAQ

Frequently Asked Questions

  • AJL Atelier is a boutique consultancy for the short-term rental industry. It advises property managers, technology providers, and institutional investors on strategy, operations, and M&A. Founded in 2018 and based in Cham, Switzerland, the firm helps clients optimize their businesses, enter new markets, and navigate acquisitions. AJL also publishes an annual STR industry landscape mapping over 450 technology providers.

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