C2G Advisors

AJL Atelier is a boutique consultancy for the short-term rental industry. It advises property managers, technology providers, and institutional investors on strategy, operations, and M&A. Founded in 2018 and based in Cham, Switzerland, the firm helps clients optimize their businesses, enter new markets, and navigate acquisitions. AJL also publishes an annual STR industry landscape mapping over 450 technology providers.

Abal Consulting is a profit management consultancy serving hotels, vacation rentals, B&Bs, and hostels worldwide. It provides revenue management, expense control, online reputation management, and operations advisory. The firm offers ABAL MyReports, a proprietary business intelligence tool that monitors sales, costs, and market data in real time. Abal Consulting operates on a pay-for-performance model, with clients seeing an average 37% profitability increase in the first 12 months.

The Air Butler is a Nashville-based Airbnb consulting and property management firm founded by Neal, a 12-year veteran host with 35 consecutive Superhost awards and over 16,000 guests hosted. The company offers three tiers of one-on-one consulting sessions covering listing optimization, pricing strategy, search ranking, guest experience, and operations. It also provides full-service property management for select Nashville-area homes at 20% of the nightly rate, handling interior design, permitting, guest communication, and tax remittance.

Amber Hurdle Consulting is a brand experience consultancy that blends psychology, neuroscience, and AI-enhanced tools with real-world business strategy to elevate hospitality and vacation rental brands. Using the proprietary "Velvet Machete" methodology, the firm helps organizations unify their personal, employer, and business brand experiences across every stakeholder touchpoint. Services include fractional CXO support, the Velvet Machete Leadership Academy certification program, Employer Brand Central frameworks, Brand Edge Accelerator membership, keynote speaking, and talent optimization strategies designed to attract top-tier employees and build customer loyalty. Ranked #2 Branding Thought Leader in the World (Global Gurus, 2025) and trusted by Fortune 100 clients including Marriott Hotels, FedEx Ground, and Opry Entertainment Group.