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Lifestyle Assets

STR business coaching for women property managers — growth strategy, brand building & exit planning.

5
3 reviews
Consulting
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About Lifestyle Assets

Business coaching and mentoring company for women in short-term rentals. Led by Lisa Roads, the company provides growth strategy, brand building, exit planning, and coaching programs to help property managers build valuable, sustainable businesses. With 25+ years of hands-on industry experience, the founder has built 3 businesses and successfully exited 2.

What sets this company apart

25+ years hands-on STR experience, 3 businesses built and 2 sold, specialising exclusively in coaching women property managers to build exit-ready businesses. Author, keynote speaker at Scale and Short Stay Summit, and featured in EasyJet inflight magazine.

Markets & Coverage

Operating across 22 countries

Markets & Coverage

(22)
SpainPortugalFranceItalyGreeceCroatiaUnited KingdomGermanyAustriaSwitzerlandNetherlandsBelgiumIrelandCzech RepublicPolandHungaryRomaniaNorwaySwedenDenmarkFinlandIceland

Supported Languages

EnglishPrimary

Service Characteristics

Main Features

  • Brand positioning & GTM strategy
  • STR operations courses
  • 1:1 coaching & mentoring
  • Scaling & growth strategy
  • Exit strategy & portfolio sale

Pricing Plans

Pricing information based on publicly available data. Contact vendor for exact quotes.

Free Resources

Free
  • STR Business Continuity Checklist
  • 5 Mistakes to Avoid Guide
  • 5 Steps to Scale Guide
Get Started

Discovery Call

Free30 min
  • Complimentary strategy call
  • Business assessment
  • Recommendations
Get Started
Most Popular

STR Accelerator

Custom6 months
  • Group coaching program
  • Strategic planning
  • Brand building
  • Operations systems
  • Exit preparation
Get Started

1:1 Coaching

CustomOngoing
  • Personalised coaching
  • Tailored strategy
  • Ongoing support
Get Started

Women in STR Retreats

CustomMulti-day
  • In-person retreat
  • Networking
  • Mastermind sessions
  • Strategic planning
Get Started

Reviews

3 reviews from verified users

5

3 reviews

100%

Would recommend

Showing 3 of 3 reviews

J

Justine Ireland

May 2026
Google
5

"Joining Lisa's Woman in STR Accelerator course has been one of the best decisions I've ever made for myself. The experience has been incredibly empowering, and I can't recommend it enough. If you're considering it, don't hesitate—dive in and embrace everything it has to offer. You won't regret it."

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C

Craig Wall

May 2026
Google
5

"Lisa is very professional, knowledgeable and friendly. I originally had a free one hour session, but in this time it was clear that an investment in her three week course would be very beneficial. The course was conducted in a clear manner …" (truncated — "More" button did not expand fully)

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J

Justine Ireland

May 2026
Google
5

Joining Lisa's Women in STR Accelerator course has been transformative for my property management business. Lisa's coaching is practical, insightful, and tailored to the unique challenges women face in the STR industry. Highly recommended for any woman looking to take her business to the next level.

View original

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FAQ

Frequently Asked Questions

  • Business coaching and mentoring company for women in short-term rentals. Led by Lisa Roads, the company provides growth strategy, brand building, exit planning, and coaching programs to help property managers build valuable, sustainable businesses. With 25+ years of hands-on industry experience, the founder has built 3 businesses and successfully exited 2.

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