Syte
South African data-driven digital marketing agency measuring success by sales, not vanity metrics.
About Syte
Syte is a data-driven digital marketing agency based in Johannesburg, South Africa, specializing in helping businesses grow through measurable, ROI-focused online marketing. The company was born from the real-world experience of founder Mike Harf, who started a coffee business (Aquaspresso) in 2009 and after being let down by multiple marketing agencies, taught himself digital marketing. Over the next decade, he grew Aquaspresso into one of the largest coffee machine companies in South Africa. Syte was created to apply those same proven, data-driven marketing techniques to other businesses. Syte offers a full suite of digital marketing services including SEO, Google Ads (PPC), LinkedIn advertising, Facebook/Instagram marketing, YouTube marketing, TikTok advertising, conversion rate optimization, social media management, and content marketing. For the hospitality sector, Syte offers a risk-free revenue model where hotels pay a percentage of direct bookings generated.
What sets this company apart
Founded by business owners, not career marketers — giving a unique ROI-first perspective. Pay-for-performance model for hotels where they only earn from direct booking revenue generated. The "un-agency" approach: no long-term lock-in contracts, transparent cost-per-sale reporting, and marketing that must "pay for itself."
Markets & Coverage
Operating across 4 countries
Markets & Coverage
(4)Supported Languages
Market Segments
- UrbanPrimary
Service Characteristics
Main Features
- Revenue management strategy
- Channel mix optimisation
- Brand voice development
- Email marketing automation
- CRO for direct booking sites
- Remarketing list management
- Marketing & direct booking strategy
- SEO & content marketing
- Owner acquisition marketing
- Direct booking revenue strategy
Pricing Plans
Pricing information based on publicly available data. Contact vendor for exact quotes.
Paid Media
- Google, Meta, TikTok, LinkedIn ads
- Creative & artwork
- Campaign management
- Sales reporting
Conversion Rate Optimisation
- Landing page design
- A/B testing
- Funnel optimization
- Personalization
FAQ
Frequently Asked Questions
- Syte is a data-driven digital marketing agency based in Johannesburg, South Africa, specializing in helping businesses grow through measurable, ROI-focused online marketing. The company was born from the real-world experience of founder Mike Harf, who started a coffee business (Aquaspresso) in 2009 and after being let down by multiple marketing agencies, taught himself digital marketing. Over the next decade, he grew Aquaspresso into one of the largest coffee machine companies in South Africa. Syte was created to apply those same proven, data-driven marketing techniques to other businesses. Syte offers a full suite of digital marketing services including SEO, Google Ads (PPC), LinkedIn advertising, Facebook/Instagram marketing, YouTube marketing, TikTok advertising, conversion rate optimization, social media management, and content marketing. For the hospitality sector, Syte offers a risk-free revenue model where hotels pay a percentage of direct bookings generated.
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