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STR Forward

Hotel market intelligence and forward-looking data analytics from STR, part of CoStar Group.

Data Analytics
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About STR Forward

STR Forward STAR is a data analytics and market intelligence solution from STR, part of CoStar Group. Founded in 1985, STR is the gold standard for hotel industry data, providing benchmarking, market insights, and forward-looking performance data. STR Forward STAR gives hoteliers predictive analytics on future demand, pricing trends, and market conditions to optimize revenue management strategies.

What sets this company apart

Gold standard for hotel industry data since 1985; part of CoStar Group; forward-looking predictive analytics for revenue management.

Markets & Coverage

Operating across 10 countries

Markets & Coverage

(10)
SpainFranceItalyUnited KingdomGermanyUnited StatesAustraliaJapanUAESingapore

Supported Languages

EnglishPrimary
SpanishPrimary
FrenchPrimary
German
Italian
Portuguese

Property Types

  • HotelPrimary
  • Boutique Hotel
  • Aparthotel / Serviced Apt

Market Segments

  • LuxuryPrimary
  • Urban
  • Corporate & Extended Stay

Service Characteristics

Main Features

  • Multi-language support
  • Mobile app / mobile-friendly
  • API access & webhooks
  • Multi-currency support
  • PMS integration
  • Custom reporting & dashboards
  • Role-based user access
  • Open integrations marketplace
  • AI-powered revenue management
  • Market data & analytics

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FAQ

Frequently Asked Questions

  • STR Forward STAR is a data analytics and market intelligence solution from STR, part of CoStar Group. Founded in 1985, STR is the gold standard for hotel industry data, providing benchmarking, market insights, and forward-looking performance data. STR Forward STAR gives hoteliers predictive analytics on future demand, pricing trends, and market conditions to optimize revenue management strategies.

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