Allura Direct
Vacation rental marketplace for Canadian ski destinations connecting travelers with ownership-verified properties.
About Allura Direct
AlluraDirect is an independent vacation rental marketplace connecting travelers directly with property owners, specializing in Canadian mountain and ski destinations since 1997. The platform features 500+ ownership-verified properties across Whistler, Big White, Sun Peaks, and other BC and Quebec resorts. It operates on a subscription-based model for owners with no commission fees and eliminates traveler booking fees. Owners get centralized management software, a private website, credit card processing, real-time calendar management, and support. The marketplace is transparent — owners cannot pay for prioritized placement.
What sets this company apart
Subscription-based, commission-free model for owners (vs. percentage-based commission models). No traveler booking fees. Only lists ownership-verified properties — each property owner must provide proof of ownership documentation before listing activation. Focused exclusively on mountain and ski resort destinations, not a generalist platform. Provides owners with a private, standalone website disconnected from the main directory (no competitive listings). Locally owned and operated, not backed by venture capital.
Markets & Coverage
Operating across 1 countries
Markets & Coverage
(1)Supported Languages
Property Types
- HousePrimary
- Condo
- Cabin
Market Segments
- Mountain & SkiPrimary
Service Characteristics
Main Features
- Automated owner payouts
- Live availability calendar
- Automated booking confirmation
- Direct booking website
- Secure payment processing
Integrations & Partnerships
4 integrations and partnerships across 2 categories
Property Management Systems
3
Revenue Management Systems
1
Pricing Plans
Pricing information based on publicly available data. Contact the service provider for exact quotes.
Host Commission
- No upfront costs or risk
- 5% booking fee per reservation
- 3% credit card processing fee
- Same features as Premium Subscription
- Centralized property management software
- Private standalone website
- Real-time booking calendar
- Secure credit card processing
- Best for new or multi-platform listings
Whistler (Premium)
- Subscription-based listing (no booking fees)
- Centralized property management software
- Private standalone website
- Real-time booking calendar
- Secure credit card processing
- SEO-optimized property page
- Unlimited phone/email support
Big White (Premium)
- Subscription-based listing (no booking fees)
- Centralized property management software
- Private standalone website
- Real-time booking calendar
- Secure credit card processing
- SEO-optimized property page
- Unlimited phone/email support
Sun Peaks (Premium)
- Subscription-based listing (no booking fees)
- Centralized property management software
- Private standalone website
- Real-time booking calendar
- Secure credit card processing
- SEO-optimized property page
- Unlimited phone/email support
Mont-Tremblant (Premium)
- Subscription-based listing (no booking fees)
- Centralized property management software
- Private standalone website
- Real-time booking calendar
- Secure credit card processing
- SEO-optimized property page
- Unlimited phone/email support
Kicking Horse / Fernie / Silver Star (Premium)
- Subscription-based listing (no booking fees)
- Centralized property management software
- Private standalone website
- Real-time booking calendar
- Secure credit card processing
- SEO-optimized property page
- Unlimited phone/email support
Red Mountain / Panorama (Premium)
- Subscription-based listing (no booking fees)
- Real-time booking calendar
- Secure credit card processing
Reviews
9 reviews from verified users
5
9 reviews
Would recommend
Showing 6 of 9 reviews
Rebeccajo Andrews
Our Three Bears Chalet property has been listed with Allura Direct Vacation Rentals for 20 years. They are reliable, honest and accessible. We would highly recommend anyone thinking of putting their home in a short term rental to consider this company first!
Cindy LeBlanc
We have used AlluraDirect to list our property for almost 20 years now. They are always very helpful and prompt to reply. They are also always proactive putting in changes making the site easier/better for both owners and guest users. Keep up the great work!
Stan Pol
Matt is amazing, his response time is impressive. The site is professional and easy to navigate. We are confident our condo is market priced and most of our open dates are booked. We already have two bookings over Christmas & New Years -12 months in advance!
M AIR
I booked with alluraDirect in the past many times in Whistler. Why ? Because they care. If you have a question, you’ll get an answer by a human and not a robot made out of an AI algorithm. You are not profit for them, you are a customer. …
Colleen Baumann
THANK YOU!!! We have done business with alluraDirect for great rentals and service since 2008 whenever possible. Their properties always reflect the descriptions provided and their service can always be counted on. In fact, I feel they …
Sheldon Witney
Myself and my family have booked stays in Whistler with Allura Direct over a number of years and they always make it super easy and get everything spot on. Absolutely fantastic customer service, often going above and beyond, helping me out to make sure our stay is the best it can be. Thoroughly recommended!
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FAQ
Frequently Asked Questions
- AlluraDirect operates on a subscription-based model for owners (no commission fees) and charges no booking fees to travelers. Unlike major listing platforms, owners cannot pay for prioritized placement — the marketplace is 100% transparent and community-driven. Every property is ownership-verified before listing activation.
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