Priceline
Leading global OTA with Express Deals, Bundle + Save, and AI-powered travel booking. Part of Booking Holdings.
About Priceline
Priceline is a major online travel agency (OTA) founded in 1997 and headquartered in Norwalk, Connecticut, as part of Booking Holdings (NASDAQ: BKNG). The platform revolutionized online travel by pioneering the "Name Your Own Price" bidding model and now offers comprehensive travel services including hotels, flights, rental cars, cruises, vacation packages, and vacation rentals. Priceline's innovative features include Express Deals — opaque pricing offering up to 60% off on hotels — Bundle + Save packages that combine flights and hotels for additional savings, and Penny, an AI-powered chatbot that assists travelers with booking and customer service inquiries. With approximately 1.5 million daily visitors and the backing of Booking Holdings' $21.4 billion in annual revenue, Priceline operates at massive scale as one of the most recognized travel brands globally. The platform's VIP loyalty program rewards repeat customers with exclusive discounts and perks, while the Priceline mobile app consistently ranks among the top travel apps worldwide. Priceline also distributes vacation rental inventory alongside traditional hotel accommodations, serving as a significant booking channel for property managers and vacation rental operators seeking exposure to its vast traveler audience.
What sets this company apart
Pioneered the "Name Your Own Price" bidding model — now offers Express Deals at up to 60% off, AI chatbot Penny, and the VIP loyalty program.
Markets & Coverage
Operating across 1 countries
Markets & Coverage
(1)Supported Languages
Property Types
- ApartmentPrimary
- Villa
- Hotel
Market Segments
- LuxuryPrimary
- Budget-Friendly
- Beach & Coastal
Service Characteristics
Main Features
- Mobile app / mobile-friendly
- Global 190+ country reach
- Promoted listing advertising
- Smart pricing tool
- Instant & request-to-book settings
- Multi-currency payment processing
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FAQ
Frequently Asked Questions
- Priceline is a major online travel agency (OTA) founded in 1997 and headquartered in Norwalk, Connecticut, as part of Booking Holdings (NASDAQ: BKNG). The platform revolutionized online travel by pioneering the "Name Your Own Price" bidding model and now offers comprehensive travel services including hotels, flights, rental cars, cruises, vacation packages, and vacation rentals. Priceline's innovative features include Express Deals — opaque pricing offering up to 60% off on hotels — Bundle + Save packages that combine flights and hotels for additional savings, and Penny, an AI-powered chatbot that assists travelers with booking and customer service inquiries. With approximately 1.5 million daily visitors and the backing of Booking Holdings' $21.4 billion in annual revenue, Priceline operates at massive scale as one of the most recognized travel brands globally. The platform's VIP loyalty program rewards repeat customers with exclusive discounts and perks, while the Priceline mobile app consistently ranks among the top travel apps worldwide. Priceline also distributes vacation rental inventory alongside traditional hotel accommodations, serving as a significant booking channel for property managers and vacation rental operators seeking exposure to its vast traveler audience.
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