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For-Sight

Hospitality CRM and guest engagement platform for hotels, unifying data for personalized marketing campaigns.

4.55
10 reviews
Guest Experience SoftwareGuest Communication
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About For-Sight

Hospitality CRM founded 2007 in Edinburgh. Guest data unification and automated marketing. 383+ properties, 26M messages/month. 47% RevPAR increase.

What sets this company apart

Hospitality CRM since 2007 in Edinburgh. Guest data unification powering automated campaigns. 383+ properties, 26M monthly messages. 47% RevPAR increase in case studies.

Markets & Coverage

Operating across 22 countries

Markets & Coverage

(22)
SpainPortugalFranceItalyGreeceCroatiaUnited KingdomGermanyAustriaSwitzerlandNetherlandsBelgiumIrelandCzech RepublicPolandHungaryRomaniaNorwaySwedenDenmarkFinlandIceland

Supported Languages

EnglishPrimary

Property Types

  • HotelPrimary
  • Boutique Hotel
  • Aparthotel / Serviced Apt

Market Segments

  • LuxuryPrimary
  • Urban
  • Family
  • Corporate & Extended Stay

Service Characteristics

Main Features

  • Mobile app / mobile-friendly
  • API access & webhooks
  • Custom reporting & dashboards
  • Open integrations marketplace

Reviews

10 reviews from verified users

4.55

10 reviews

90%

Would recommend

Showing 6 of 10 reviews

G

Group Digital Marketing

May 2026
Hotel Tech Report
5

Helpful and Insightful

I like how easy the system is to use in all aspects, if an issue does come up the support is amazing with an instant reply.

View original
e

ecommerce Manager

May 2026
Hotel Tech Report
4.5

For-Sight Review

ForSight's CRM tools allow us to manage guest data, giving us a better view of our customers. This helps us deliver more personalized and effective communications and campaigns, increasing guest engagement and revenue.

View original
M

Marketing Manager

May 2026
Hotel Tech Report
4.5

CRM & Email Marketing support that feels like an extension of our team

An excellent data-driven platform that has supercharged our view of our guests in order to deliver timely, relevant marketing communications. Email marketing made simple with intuitive build and responsive templates. The support from the For-Sight team is second to none and they are always looking to help and find solutions.

View original
M

Marketing

May 2026
Hotel Tech Report
5

Helpful, user-friendly, professional

Onboarding was really easy, the interface was user-friendly, and the training videos were accessible and detailed. I enjoy working with the system and any time I have a hurdle to cross, Malwina is there to help - nothing is ever too much trouble.

View original
M

Marketing & Communications Manager

May 2026
Hotel Tech Report
5

Market-Leading Hotel CRM platform

For-sight's CRM enables the marketing team to gain a single-customer-view through feeds from each of our booking systems and can track everything from recency/frequency to average spend ensuring our marketing is more targeted and effective than ever before.

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D

Director of Sales & Marketing

May 2026
Hotel Tech Report
4.5

For-Sight is a valued partner for our email and marketing campaigns

The for-Sights email platform is easy to use and adaptable to change the look and feel for different segments. The CRM works seamlessly with the PMS and if there are any issues the support team are very helpful in resolving them quickly.

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FAQ

Frequently Asked Questions

  • Hospitality CRM founded 2007 in Edinburgh. Guest data unification and automated marketing. 383+ properties, 26M messages/month. 47% RevPAR increase.

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