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Upsell Guru

Hotel upselling platform with a unique bidding system for room upgrades and ancillary services.

Guest Experience Software
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About Upsell Guru

UpsellGuru is a guest communication and upselling system that allows hotels to offer room upgrades and ancillary services (like breakfast or spa treatments) through a unique bidding system. Guests can bid for upgrades before arrival, allowing hotels to fill premium rooms that would otherwise stay empty. It automates the upselling process, helping hoteliers increase total revenue per guest with minimal manual effort.

What sets this company apart

First-to-market with a unique bidding system that lets guests bid for room upgrades, creating an engaging, gamified upsell experience. Combines dynamic pricing, intelligent guest segmentation, and fully automated communication across the entire guest journey. Achieves 14.4% average conversion rate and offers front-desk gamification that motivates and rewards staff for upselling.

Markets & Coverage

Operating across 23 countries

Markets & Coverage

(23)
SpainPortugalFranceItalyGreeceCroatiaUnited KingdomGermanyAustriaSwitzerlandNetherlandsBelgiumIrelandAustraliaCzech RepublicPolandHungaryRomaniaNorwaySwedenDenmarkFinlandIceland

Supported Languages

EnglishPrimary
GermanPrimary

Property Types

  • HotelPrimary
  • Boutique Hotel
  • Aparthotel / Serviced Apt

Market Segments

  • LuxuryPrimary
  • Beach & Coastal
  • Corporate & Extended Stay

Service Characteristics

Main Features

  • Multi-language support
  • Multi-currency support
  • GDPR-compliant data handling
  • PMS integration
  • Automated notifications & alerts

Integrations & Partnerships

13 integrations and partnerships across 3 categories

Pricing Plans

Pricing information based on publicly available data. Contact vendor for exact quotes.

UPSTART

Quote-basedproperty/month
  • Pre-Arrival Upselling
Get Started
Most Popular

UPSUITE

Quote-basedproperty/month
  • Pre-Arrival Upselling
  • Online Check-In Tool
  • In-House Upselling
  • Digital Hotel Directory
Get Started

UPSUITE 360

Quote-basedproperty/month
  • Everything in UPSUITE
  • Frontdesk Upselling
Get Started

UPSUITE 360+

Quote-basedproperty/month
  • Everything in UPSUITE 360
  • Onsite Consulting
  • Onsite Staff Training
  • Bi-weekly Performance Calls
Get Started

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FAQ

Frequently Asked Questions

  • UpsellGuru is a guest communication and upselling system that allows hotels to offer room upgrades and ancillary services (like breakfast or spa treatments) through a unique bidding system. Guests can bid for upgrades before arrival, allowing hotels to fill premium rooms that would otherwise stay empty. It automates the upselling process, helping hoteliers increase total revenue per guest with minimal manual effort.

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