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Innkeeper's Advantage

Website and online booking system for inns, B&Bs, and small lodgings with channel management and guest tools.

4.9
10 reviews
Property Management Systems
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About Innkeeper's Advantage

Innkeeper’s Advantage is a website and online booking system designed specifically for inns, B&Bs, and small lodging properties. The platform combines professionally designed, mobile‑friendly websites with integrated real‑time booking engines, availability calendars, and guest communication tools. It supports packages, gift certificates, promotions, and channel connectivity so innkeepers can manage direct bookings and third‑party reservations from one place. By focusing on independent properties, Innkeeper’s Advantage helps small lodgings compete online with modern booking capabilities and tailored marketing features.

What sets this company apart

First USA-based B&B booking system to directly connect to OTAs (Booking.com, Airbnb, Expedia, TripAdvisor) without third-party middleware. First ADA-compliant booking engine in the B&B industry. Google AMP mobile booking pioneer — featured in official Google AMP case study. No-commission booking engine with direct OTA connections.

Markets & Coverage

Operating across 1 countries

Markets & Coverage

(1)
United States

Supported Languages

EnglishPrimary

Property Types

  • B&B / Guest HousePrimary

Market Segments

  • Beach & CoastalPrimary
  • Mountain & Ski
  • Urban
  • Rural & Country
  • Corporate & Extended Stay

Service Characteristics

Main Features

  • Mobile app / mobile-friendly
  • PMS integration
  • Free trial / freemium tier
  • Dedicated onboarding support
  • Help documentation & knowledge base
  • Automated notifications & alerts
  • Guest communication templates

Integrations & Partnerships

7 integrations and partnerships across 1 categories

Reviews

10 reviews from verified users

4.9

10 reviews

100%

Would recommend

Showing 6 of 10 reviews

J

Jason B.

May 2026
Software Advice
4

Great for B&B, not great for hotel

They built our hotel website for us. I am pretty sure this is built using an opensource Drupal module. It is really made for a B&B. Lists every room. Not possible to book a room type. Integration or reconciling cash was not really possible.

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P

Paul M.

May 2026
Software Advice
5

The Best Small Hotel Reservation System There Is!

We searched numerous hotel reservation systems before deciding on Innkeeper’s Advantage and could not be happier with our decision. Highly recommend them to any small hotel looking for a hotel reservation management system that is easy to use and continues to get better. Innkeeper’s Advantage is very user friendly and reliable. Their customer service is amazing and always simply a phone call or email away. We opened our boutique hotel in 2017 and have never had an issue with a reservation. Innkeeper’s Advantage continues to add additional services to the reservation system and the reports we are able to use to manage and increase bookings have been amazing.

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J

Joseph T.

May 2026
Software Advice
5

Gold Standard

Our overall experience with InnKeeper’s Advantage was akin to a family, never like a business. We’ve grown and with our growth, so have they, and their product features just get better every year. Ease of use, professional appearance, prompt call back for service concerns, secure banking platform and easy to operate and pull reports from. We started with Innkeeper’s Advantage back in 2011 and never looked back. From the day they rolled out their systems, their one-on-one training got us operational in 24 hours. They’ve adapted over the years by continually updating their back-of-house menus and reports. They’ve increased our cash flow. Their support is second to none. This service is the gold standard of Bed and Breakfast websites.

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N

Nicole S.

May 2026
Software Advice
5

Tools and a Team You Can Count On

It can be intimidating how much Innkeeper’s Advantage allows the user to do. From changing the appearance of the website, changing rates and seasons, and creating reports, sometimes my head could spin with all the amazing tools they offer. But when I do feel overwhelmed I usually reach out and have instant help and if they are busy at the moment at least an email letting me know they are going to get to me as soon as they can. There are so many tools to use and help make the day to day much easier. Booking events at our inn is even easier with a spot on the calendar for the event space. Overall, you get a lot for your money and you can add other features on if you desire to.

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A

Al H.

May 2026
Software Advice
5

The EXACT system for my needs (and yours)

I’ve had the opportunity to work with the team at Innkeepers Advantage for quite some time. I wanted to find a company that was interested in helping make my B&B’s a success story. I/A was exactly what I was looking for. I didn’t want a clunky pop-up type reservation system that was designed to replicate my website. I wanted something that was integrated in my website by the same design team that developed my website. In the nearly 5 years of doing business with I/A, I have been able to substantially increase my revenue each year. They are keeping my web content current. The team at I/A does an amazing job of using current data to help my properties stay relevant. If you are serious about your B&B, Innkeepers Advantage is truly your total business solution.

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R

Ryan M.

May 2026
Software Advice
5

Great product that they keep evolving and awesome customer support

I love that the reservation system and the website are seamless, meaning the user never leaves my website. Innkeepers Advantage is constantly adding new functionality to the product while keeping the cost very reasonable. Their customer support is awesome and timely. Being a Software Engineer myself, I did quite a lot of due diligence when looking to replace my reservation system back in 2013. When I found Innkeepers Advantage, it was a no brainer! The other reservations systems cost more and did less. Yes, you can get cheaper reservation systems. But I guarantee none will have the functionality of Innkeepers Advantage or the level of Customer Support of Innkeepers Advantage. As with most software, you get what you pay for. Innkeepers Advantage is perfectly priced. I highly recommend any accommodation looking for a new reservation system to give Innkeepers Advantage a serious look.

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FAQ

Frequently Asked Questions

  • Innkeeper's Advantage was the first USA-based B&B booking system to directly connect to OTAs (Airbnb, Booking.com, Expedia, TripAdvisor) without requiring third-party middleware. It was also the first ADA-compliant booking engine in the B&B industry and a Google AMP mobile booking pioneer.

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