Bookboost
Hospitality CRM and CDP unifying guest data from 80+ PMSs to power personalized, automated messaging platform
About Bookboost
Bookboost is a hospitality CRM and messaging platform built on a customer data platform. It unifies guest data from PMS, OTA, and direct channels into a single profile, then powers automated communication across email, SMS, and WhatsApp. The platform serves hotels, hostels, and serviced apartment operators that want to reduce OTA dependency and drive repeat direct bookings.
What sets this company apart
CDP-first architecture where unified guest profiles from 80+ PMS integrations serve as the platform foundation. Modular per-room pricing with no fixed bundles. GDPR-native, EU-hosted infrastructure with smart match-and-merge deduplication across multi-property portfolios.
Markets & Coverage
Operating across 23 countries
Markets & Coverage
(23)Supported Languages
Property Types
- Aparthotel / Serviced AptPrimary
Market Segments
- UrbanPrimary
- Corporate & Extended Stay
Service Characteristics
Main Features
- Email marketing automation
- Guest CRM
- Guest segmentation
- WhatsApp & SMS integration
- End-to-end guest communication
Integrations & Partnerships
5 integrations and partnerships across 3 categories
Property Management Systems
3
OTA & Listing Sites
1
Reputation & Review Management
1
Pricing Plans
Pricing information based on publicly available data. Contact vendor for exact quotes.
CDP (Required)
- Unified guest profiles
- Data cleaning & deduplication
- Guest segmentation
- CLTV calculation
- 80+ PMS integrations
- CDP API access
- Multi-property overview
- GDPR-compliant
Journey
- Visual journey builder
- Pre-arrival, in-stay & post-stay flows
- Reservation-triggered automation
- Multi-channel delivery
- Personalisation tokens
Broadcasts
- Email marketing & newsletters
- SMS & WhatsApp campaigns
- A/B testing
- Low-code email builder
- Content blocks & templates
Inbox
- Unified messaging channels
- OTA messaging integration
- Collaboration tools
- Inbox routing
- Quick replies
- Reservation context
AI Agent (Add-on)
- AI-powered guest responses
- Handles repetitive inquiries
- Escalation to humans
- Multi-language support
Guest App (Add-on)
- Online check-in/check-out
- Digital interactive guide
- Guest feedback
- Upselling & services
Reviews
7 reviews from verified users
4.57
7 reviews
Would recommend
Showing 6 of 7 reviews
front office (from 100-199 room hotel, City Center Hotels)
A simple, super clear, and easy-to-use tool.
I can enter templates that we use on a daily basis, making daily management easier and also helping us to handle responses and communication with our guests more easily and quickly. What do you dislike or think could be improved? Implement better AI tools to help write and respond to messages with guests, as well as improve automated messages, thereby enhancing the guest experience.
View originalGuest service Pro (from 50-74 room hotel, Boutique Hotels)
Ease of use.
I find the use very easy. Guest sends us a message, we get notified and we reply. It makes communications with the guests fast and I believe they appreciate it as well, assuming we notice the notifications of the messages of course. What do you dislike or think could be improved? Perhaps a way to contact guests who are in house but haven't contacted us yet? Though not sure if that would even be possible.
View originalProduct manager (from 25-49 room hotel, Airport/Conference Hotels)
Great messaging software and CRM
Great time saver for the team - thanks to automated campaigns and SMS now it's so easy to communicate with our guests! Detailed analytics, friendly support, easy campaign management and live chat widget for the website. What do you dislike or think could be improved? We are waiting for the chat bot based on chat-GPT to enhance our guests experience and help them 24/7 with booking process and while they are staying with us :)
View originalGM (from 10-24 room hotel, Boutique Hotels)
Multi-channel software
The multi source and multi user possibilities to handle guests messages, custom and automatized messages to be sent to guests. What do you dislike or think could be improved? The online platform could be improved, to make it easier to navigate and, follow up all the messages more efficiently.
View originalRevenue Manager (from 50-74 room hotel, Boutique Hotels)
Great and very individual campaign management
We do like the many settings when to use the campaign as well as the variety of filters of the guests and their reservations. So we can send very individual campaigns to each segment, arrival time, channel source etc. As well, the interface to our PMS apalo runs very smoothly so that we have all the necessary data in BookBoost. We also have to mention the direct and fast support. We have a good connection to each other and appreciate the cooperation very much. BookBoost is also constantly developing and does not stand still. Please carry on as before! What do you dislike or think could be improved? There is always room for improvement, as all hotels work differently and have different needs. Above all, we would like to see simpler and more meaningful reporting. Direct interfaces to the OTAs would also be very desirable, but we know that the other side very often stands in the way.
View originalJoris Oudendijk
I'm very happy with using Bookboost. Can definitely recommend. Very friendly sales support team as well!
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FAQ
Frequently Asked Questions
- Bookboost is a hospitality CRM and messaging platform built on a customer data platform. It unifies guest data from PMS, OTA, and direct channels into a single profile, then powers automated communication across email, SMS, and WhatsApp. The platform serves hotels, hostels, and serviced apartment operators that want to reduce OTA dependency and drive repeat direct bookings.
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